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Social Enterprise Takes Center Stage At Dreamforce 2011 As Vendors Roll Out New Tools


Screen_Shot_2011-08-31_at_2.51.57_PMMore than 40,000 sales and marketing professionals gathered this week for Salesforce.com’s annual Dreamforce Conference at the Moscone Convention Center in San Francisco, CA, and social media took center stage at the event.

Salesforce.com unveiled the “social enterprise,” a new framework of apps and innovations leveraging social, mobile and open cloud technologies to revolutionize companies’ relationships with their customers. The social enterprise launch included the release of Chatter Now, Chatter Approvals, Chatter Customer Groups, Chatter Service and Data.com.

  • Written by Demand Gen Report Team
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New Survey Shows Growing Influence Of Content On Demand Generation


ManticoreContent_WP_Cover_200wWith marketers now seeing such a clear connection between content and demand generation, new research revealed a growing interest in the ability to measure the impact specific content pieces are having on engagement and revenue.

The survey, conducted by DemandGen Report (DGR), and sponsored by marketing automation provider Manticore Technology, found a growing interest in measuring the impact of specific content pieces on various phases of the sales funnel, with 31% of respondents indicating they currently measure and attribute the impact of specific content; and 59% indicating and interest in tools that can help measure the impact.

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Dreamforce 2011 Sneak Peak: Marketing Automation Vendors Take Center Stage


All-Star_CoverMore than 275 organizations will showcase applications and solutions focused on helping sales and marketing professionals leverage the Cloud for increased efficiency at Salesforce.com’s annual Dreamforce Conference, August 30-September 2 in San Francisco.

Now in its ninth year, there are nearly a dozen marketing automation vendors staking their claim in the space with sponsorships. Further validating the growing influence of automation tools, Marketo and Eloqua both are both Titanium level sponsors; HubSpot, Silverpop and Pardot are Platinum sponsors; Act-On is a Gold sponsor; and Aprimo, eTrigue, Neolane and Genius are Bronze sponsors.

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