Demanding Views

By Paige O’Neill, VP Marketing, Aprimo

Happy customers are a B2B brand’s best salespeople. These brand advocates can be tremendously potent ambassadors for a sales force, especially now that social media platforms make it easier than ever for satisfied customers to spread positive feedback about a favorite product or service. The key techniques for creating business advocates – as in many areas of CRM – are careful listening and engaging messaging.

Specifically, devoting attention to three areas can empower company advocates to create valuable opportunities by positive word-of-mouth:

By Debbie Qaqish, Principal Partner & Chief Revenue Marketing Officer, The Pedowitz Group

During a recent presentation at the CMO University on the topic of B2B Revenue Marketing, I was pleasantly surprised to see the executive level of interest in – “What are the key skills required to build a successful Revenue Marketing team for the B2B organization?”

By Kristin Hambelton, Vice President of Marketing, Neolane, Inc.

The Greek philosopher Heraclitus once said, “Nothing endures but change.”  While this statement undoubtedly rang true thousands of years ago, the pace of change has accelerated so much that it carries substantially more meaning and weight today.