How To Build a Revenue Marketing Playbook – Part 1 of 3
By Jeff Pedowitz, President and CEO, The Pedowitz Group
Great coaches win consistently because they develop great strategies, design winning plays, enforce the fundamentals and execute for results.
- Written by Jeff Pedowitz, President and CEO, The Pedowitz Group
- Category: Demanding Views
- Hits: 3741
A recent study estimates that more than 70% of leads generated by marketing are never followed up by sales.
In wine-making a vintage wine is one that is made from grapes that were all, or primarily, grown and harvested in a single year.
The sign of great marketing is not great marketing results, but great sales results. That’s why the virtuous cycle of closed loop marketing both informs, and is informed by, sales.