By Sally Lowery, Director of Demand Generation, Bronto Software
As a demand generation marketer (aka revenue marketer), I’m met with the challenge of not just thinking about the world in number of leads created. Marketing’s role, at our organization, spans all the way through the active sales pipeline…and I don’t just mean trending how many leads convert to sales.
By Lisa Cramer, President & Co-Founder, LeadLife Solutions
When nurturing leads, your content should be directly related to your target audience with relevant keywords, images and language specific to the prospect’s industry. Learn how segmenting leads can lead to higher conversion rates and greater “sales-ready” opportunities.
By Jason Stewart, Senior Manager, Demand Generation, Demandbase
It's not hard to find a list of tips aimed at helping to improve your conversion rates, but it is much harder to synch these suggestions with the tools designed to make them realistic and effective. Here are 5 tips to improve conversion rates:
By Robert Drew, Marketing Manager, emedia Lead Generation
Why do so many qualified sales leads drop off near the top of the funnel? This is a longtime complaint heard across a wide range of BtoB companies. At its core, we’ve found that most companies do not have a well-considered follow-up process.
