By Dan McDade, President, PointClear
Never before have marketers had so many tools in their arsenal. Social media and marketing automation provide huge opportunities to touch — and compel — our markets.
Editor’s Note: The Exec Insider Q&A is a new installment of DemandGen Report, designed to give the BtoB marketing community an in-depth perspective from the industry’s most prominent marketing automation executives.
As a new generation of sales tactics emerges in the world of Sales 2.0, marketers must adapt to meet growing demands and trends in the BtoB space.
By Lorna Heynike, SVP Marketing, Callidus Software
CRM systems rely on subjective data that’s entered by the sales team. But accurate, real-time performance data with a sales performance management (SPM) system takes the guesswork out of how employees are really performing.
