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Demanding Views

Who Owns The Marketing Technology Stack?

jason300x300By Jason Stewart, VP of Demand Generation, ANNUITAS

Everyone in the B2B marketing space has heard it by now, as it’s the quote that launched a thousand venture money pitch decks…

“By 2017 the CMO will spend more on technology than the CIO.”

Marketing automation was simply one of the most visible waves of serious technology investment, following on the heels of CRM, web analytics and email marketing technology. Social media monitoring, business intelligence and others have also established a presence at the table. As a result, the volume of information we are collecting across all of our technologies and systems is staggering.

  • Written by Brian Anderson
  • Category: Demanding Views
  • Hits: 5011

Will Social Kill Professional Marketing?

PeopleLinx IdinopulosBy Michael Idinopulos, CMO, PeopleLinx 

We’ve seen social disrupt a lot of professions: Journalism, retail, telephony, encyclopedias, art photography, recorded music, classified advertising, transportation, real estate and hospitality.

 Is professional marketing next?

  • Written by Brian Anderson
  • Category: Demanding Views
  • Hits: 2321

Is Responsive Design Killing Content Marketing?

Boaz Grinvald BrightInfoBy Boaz Grinvald, CEO, BrightInfo

According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand — can affect how content offers are displayed.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 3193

Lead Gen Needs Content Intelligence

Ken Lee idioBy Kevin Li, VP of Business Development, idio

Your next best customer might be as close as your next best sentence. Literally. These days the focus on content marketing in the B2C marketplace has driven that point home based on personalization communications. But for B2Bmarketers, lead generation can be just as dependent on the right content, provide it is fueled by data and powered by similar principles of customer knowledge and content intelligence.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 2843

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