News

ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data.

The new tools are offered through the company's sales engagement platform, and are intended to help marketing and sales leaders coach sales reps, test or revise content and forecast potential closed deals.

HubSpot has acquired Rekindle, a company that offers a mobile app intended to gather updated contact information from across all of a person's contact networks. The acquisition positions HubSpot users to gain insights into prospects through mutual connections. The financial terms of the deal were not disclosed.

The announcement comes during a time of considerable growth for HubSpot. The company launched its IPO in the latter half of 2014, and reported a 51% increase in revenue in its first quarter as a public company.

The demographic of B2B buyers has shifted dramatically over recent years. Almost half of today's B2B buyers are considered millennials, in comparison to the 27% of millennials who were B2B buyers in 2012. This is just one of the key findings from a recent B2B Path To Purchase study from Google.

The study, fielded in conjunction with Millward Brown Digital, surveyed approximately 3,000 B2B buyers about their research and purchase habits as well as their use of digital tools during those processes. One of the common misconceptions highlighted in the article is the role of mobile devices in the B2B buying process. The study shows that 42% of researchers use a mobile device during the B2B purchasing process, and a 91% growth in mobile use throughout the entire path to purchase.

Act-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft Dynamics CRM to house their data closer to the Microsoft infrastructure.

This alliance with Microsoft positions Act-On to extend its existing cloud infrastructure to a global market. The marketing automation provider also recently partnered with Pravda Media Group, which positioned the company to move towards making its services available globally.

Online forms with incentives have higher conversion rates, with contest forms averaging a 35% conversion rate compared to survey forms (14%), event registration (11%) and lead generation forms (11%).

These are just some of the findings from the recently published 2015 Form Conversion Report from Formstack, an online form builder.