Celigo, an integration platform as a service (iPaaS) provider, raised $48 million in Series C funding led by OMERS Growth Equity and joined by NewSpring Capital. The company plans to use the investment to optimize end-to-end business automation for mid-market companies and increase its go-to-market capacity and boost global expansion.
Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Groocock will work closely with key clients in the business technology space to help advise them on ABM and demand generation best practices, strategies and programs.
With still one calendar page to turn, there’s plenty of time for the news to break about another merger or acquisition or capital investment in a channel program technology provider or marketing solution vendor. But if a bow was tied on all activity now, 2021 would likely stand out as a year of outstanding investment in partner program supporting solutions.
Anchor, an autonomous billing platform, completed a $15 million seed-funding round led by Rapyd Ventures. The company seeks to completely automate the billing process by connecting businesses and their clients through a “live online agreement” that serves as a single source of truth.
True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence's integrated B2B media management product.
Snowflake's Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement.
Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be circumstantial — think of all those that halted production lines to help with the Covid-19 pandemic efforts — it’s more often motivated by a mistake in the initial strategy, such as failure to understand who your audience is, a poor product-market fit or a business model that just didn’t deliver against your objectives.
OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined OneScreen.ai’s Advisory Board to help deliver the first market network for OOH advertising.
MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end solution designed to help marketers create successful omnichannel campaigns.
