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Demanding Views

The Age Of The Informed Marketer: Are You In?

troy-headshotBy Troy Burk, CEO & Founder, Right On Interactive

In the past 10 years, no job has changed as much as the marketer’s. The rise and fall of various social media channels, the influx of consumer-generated content, the exponential growth of accessible data, and the availability of technology tools and solutions for marketers cal for a new kind of marketer – what I like to call the “Informed Marketer.”

  • Written by Demand Gen Report Team
  • Category: Demanding Views
  • Hits: 3425

How 3 Brands Implemented Engagement-Based Emailing Strategies

chadwBy Chad White, Research Director, Responsys

There’s finally mounting evidence that email marketers are taking serious steps to reduce the number of inactive subscribers on their lists and practice engagement-based emailing — that is, reducing email frequency to inactive subscribers and boosting email frequency to the most active subscribers.

  • Written by Demand Gen Report Team
  • Category: Demanding Views
  • Hits: 2533

4 Areas Where Next-Gen Marketing Automation Will Offer Useful Solutions

jon_headBy Jon Russo, Founder & CEO, B2B Fusion

It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the right analytics. 

  • Written by Demand Gen Report Team
  • Category: Demanding Views
  • Hits: 2157

More Articles...

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  5. 4 Steps To Drive Revenue Using Content Marketing