3 Critical Requirements To Achieve Optimized Lead Nurturing Program Performance
By Bryan Ehrenfreund, VP, Digital Strategies, Televerde
As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program performance. It’s complex stuff, which is why many organizations typically struggle with it. Not to sound clichéd, but there isn’t a silver bullet.
- Written by Demand Gen Report Team
- Category: Demanding Views
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