By Lee Odden, CEO, TopRank Online Marketing
To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again.
By Lori Moriarty, Account Marketing Analyst, Televerde
Social media is growing up. In the past you may have had an intern or a recent college grad running the Twitter account and sending out updates. In a recent infographic by WebDAM, social media marketing budgets will double over the next five years. Now, we know there is some real value in social media. The information floating out there in social media can be used to help you sell more. And that is the ROI of social.
By David M. Raab, Principal, Raab Associates
I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. That said, here are my top four marketing technology trends to watch: Customer data platforms, digital advertising, predictive analytics and tracking consumer behavior.
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders.
By Ellen Valentine, Product Evangelist, Silverpop
Audiences, segments, and targets are not going away, but, with buyers privy to more information, greater access and more choice than ever, the future of marketing relationships is personal. As it becomes more sophisticated, marketing will reflect the individuality of each customer.Consider the customer revolution underway.
In 2014, marketers need to create compelling and fulfilling customer experiences by leveraging every touch point and interaction to create an experience that is convenient, fun and meaningful.
