Demanding Views

7 B2B Buying Behavior Trends To Watch In 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders.

Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve critical problems, reach goals, and accomplish more. My conversations with B2B marketing and sales leaders indicate that it will be tougher for B2B marketing and sales teams to keep pace in both customer acquisition and retention.

December 17, 2013
Written by Kim Zimmermann
Category: Demanding Views
Hits: 3580

Mobile And Email Among Key Drivers for 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders.

By Atri Chatterjee, CMO, Act-On Software

Mobility and content curation and email will be among the main drivers for B2B marketers in the new year. Here are my top five predictions for 2014.

December 10, 2013
Written by Kim Zimmermann
Category: Demanding Views
Hits: 5115

How Do You Define A Lead?

Hugo Bader DialAmerica2 By Hugo Bader, Director Of Business Development, DialAmerica

Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among different companies is nearly impossible, and what consistently surprises me is how much the definitions vary within any single organization.

December 3, 2013
Written by Kim Zimmermann
Category: Demanding Views
Hits: 5692